Do You Know How Digital Marketing Companies in Dubai have been affected by COVID-19?

digital marketing companies in dubai

Of course, COVID 19 has affected the digital marketing companies in Dubai, but in a breakthrough manner. During the pandemic, you can’t communicate with people in person hence it has been harder to build and create new business.

digital marketing companies in dubai
How Digital Marketing Companies in Dubai has Affected from COVID-19?

You can overcome the difficulty with the emerging need of being creative and by maintaining communication consistency with your clients. Hence digital marketing companies in Dubai are forced to think out of the box and provide a unique selling proposition for either their product or service-oriented clients.

Introduction of new customer segments

COVID-19 has changed not just the lifestyle of our but the basic strategies through which a business reaches its audience. The digital audience no more falls in the segmentation of 20- 35 years old. There has been a paradigm shift in the lifestyle where everyone is forced to be indoors which has led consumers younger than 20 and older than 35, also spending more time online. Thus even those who did not prefer online purchases earlier have now begun online shopping.  Thus digital marketing campaigns are to be fine-tuned to meet the right audience it cannot be in general considering just one segment of the age group.

Programmatic advertising

Instead of going through human negotiations and pre-set prices one can use Artificial Intelligence and machine learning to buy advertising in real-time, this is called programmatic advertising. Internet marketing agencies in Dubai use programmatic advertising in display ads, social media, and search media optimization.

Shift of budgets

It is not surprising considering that digital media is consumed at a higher rate due to the online lifestyle introduced by COVID-19 there is a shift of budget to online platforms from the offline media. Having this opportunity, it would be wise to spend the budgets ensuring high Return On Investment. For which the right digital marketing agency Dubai would provide you the guidance on how to utilize digital marketing even in pandemic situations. When budget spends are cut too much when unnecessary it would negatively impact the brand when the pandemic comes to an end.

Target time differs

Internet marketing agencies should not take the consumer’s online hours for granted as fixed as before. Online shopping would shift to mid-day when in a normal scenario such instances would be rare, So Digital agencies have to come up with new strategies.

Opportunities close to money-back offers

Compared to days before COVID-19 the prices of CPM and CPC are decreasing due to less competition because many companies are affected and have cut down the marketing budget. Now is the time to invest to take the movers advantage and increase the Digital footprint in Dubai.

Branding and uncertainty of the future

It’s a known fact that branding works best long term. Ironically everything has a cost associated and long-term planning becomes tough when the future of the stakeholders of the company such as consumers and internal departments go through uncertainty. Yet branding cannot be compromised as the competitors are waiting to occupy the consumer’s mind space. An ideal way is to spread the digital presence in an optimized manner.

Digital Marketing is no quick-fix

If there is a stop in digital marketing spend, you would see a downfall after a quarter. There has been a loss of jobs of consumers, behavior shifts, change of consumer mindset, all these have changed the market scenario. Thus Digital marketing agencies are forced to follow a new approach in marketing than the usual ones. Following are few thoughts to not be missed:

  • Develop short term strategy and test market conditions to alter the long term plan
  • Evaluate the source of website traffic
  • Observe the user behaviors in your website
  • Focus more on PPC – Pay Per Click campaigns
  • Conduct virtual launches of products and services

Do not forget the consumers while the sales are down. It’s mandatory to maintain the hygiene factory f digital marketing such as SEO, SMO, social media marketing and to engage consumers through emails and phone calls. These may not have been the priority before COVID-19 but not it is.

Keep in touch with Digi HillDu –   A web Design and Web Development Company In Dubai to keep yourself updated on emerging issues in Digital industry, web design and development. If you have any question, require any help or you looking for an Digital Marketing Company In Dubai then, contact us today!.

CONTACT

Call Us: +971 55 414 0870 or +971 4 295 7880
All queries are answered within 1 hour on working days and 3 hours on holidays.


    What services are you interested in?

    LinkedIn Ads

    Linkedin Ads

    Leverage Marketing at its Best with LinkedIn Ads

    Yes! That’s right. Of all the other digital platforms, LinkedIn offers the maximum scope of PPC conversions. Faster click-through rates and streamlined targeting options – that’s LinkedIn PPC for you. Of recent, more and more marketers are realizing its promising potentials to promote its products and are ready to invest in it. Because the professional networking platform simply works wonders with the ad targeting for B2B companies.

    Bring in greater response to web campaigns

    Since the target is streamlined as per demographical, geographical, educational, job function and a number of other categories, PPC campaigns on LinkedIn give maximum ROI on budgets. To note, CTR or Click-Through Rate on this professional platform is higher than other social ads campaigns.

    Monetize LinkedIn with Targeted Reach

    With the budgets and bidding, LinkedIn advertising has become one of the most sought after social ad campaign platform. The ads placed on page rail are more so used for lead generation, whereas the sponsored updates are used more for lead generation and content sharing. So, before opting for LinkedIn advertising solutions, choose wisely.

    Setting-up LinkedIn Ads/PPC

    This PPC platform uses a mix of display & text ads to reach the audience in the quickest way possible. But getting the right messaging matters for LinkedIn PPC. Here, comes the role of a seasoned digital marketing agency that helps you make the most of dirham investment in the form of ROI. Not only do they help in identifying ad placements like the user’s inbox or side/bottom of the homepage, but also work a great deal in making LinkedIn PPC a success.

    Ads v/s Sponsored Posts

    Confused about which way to go. Then come to us. If stats are to be believed, LinkedIn ads fetch 5x more impressions and engagement than sponsored updates. But that also doesn’t write-off the potent benefits of sponsored updates. We at Digi HillDu in Dubai have a perfect solution to help you maximize monetization through our strategic creative solutions. Our strategy is to leverage maximum reach and effectiveness through promoted campaigns.

    Boost your Campaign’s Effective Reach through LinkedIn PPC

     

    Keep in touch with Digi HillDu –   A web Design and Web Development Company In Dubai to keep yourself updated on emerging issues in Digital industry, web design and development. If you have any question, require any help or you looking for an Digital Marketing Agency Dubai then, contact us today!.

    CONTACT

    Call Us: +971 55 414 0870 or +971 4 295 7880
    All queries are answered within 1 hour on working days and 3 hours on holidays.


      What services are you interested in?

      Bing & Yahoo PPC

      Bing Yahoo PPC

      Reach where others are not reaching through Bing Yahoo PPC

      Two-thirds of search engine marketing is grabbed by Google. So, what about the remaining one-third share? Should it be ignored! Or attempts must be made to grab that share as well. If you resonate with the latter, the Bing Yahoo PPC is meant for you. A great answer to Google Adwords, these search engine platforms monetize the ways with which you can increase your product / service’s reach over every search.

      Why they say Yahoo-Bing Network?

      While you may think Yahoo-Bing platforms as separate entities and wonder why there’s a need to consolidate the network. The main reason is to club the benefits of both the platforms to equal the high level of traffic generated by Google Adwords. So, we may say, two for the power of one, that’s what Yahoo-Bing Network stands for.

      Why Yahoo-Bing Paid Search?

      Because exclusivity is the key and those who take this exclusive route earn great returns. Truly apt in the case of Yahoo-Bing search engine marketing where millions of unique searches per vertical are happening every day. On an average, these unique visitors belong to 60% of the market. Isn’t that amazing yet strange? Strange in the sense because Internet marketing being on the cusp of transformation still hasn’t fully utilized the monetization prospects effectively. Nevertheless, still there’s a chance with which marketers can leverage an added advantage to their business via this network and gain the market share in UAE.

      Assured Advantages of Digital Advertising

      Digital marketing is synonymous to ROI. Marketers look out for every dirham spent, continue or pause ads based on their conversions. Needless to say, this ROI is driving marketers step out of comfort zone, spend more and gain better returns. Least hesitant than ever, they know where the maximum money lies and try to invest there to gain maximum traction. For such big spends, Yahoo-Bing network advertising can be a viable solution to gain increased conversion rates as compared to Google alone.

      Say Yahoo to Bing Ads

      Add excitement to your paid search marketing budgets with this consolidated search -ad network. And complete the search engine marketing Dubai efforts via augmented conversions. So, more money means more returns on search engine marketing and genuine visitor base too. You simply can’t miss the potent benefits of Yahoo-Bing guild.

      Add more to existing search engine marketing via Yahoo-Bing!

      Keep in touch with Digi HillDu –   A web Design and Web Development Company In Dubai to keep yourself updated on emerging issues in Digital industry, web design and development. If you have any question, require any help or you looking for an Digital Marketing Agency Dubai then, contact us today!.

      CONTACT

      Call Us: +971 55 414 0870 or +971 4 295 7880
      All queries are answered within 1 hour on working days and 3 hours on holidays.


        What services are you interested in?