Follow the Customers Wherever they Browse Through Remarketing
Remarketing is marketing at its best. Not just because it shows up whenever the customer is browsing elsewhere around internet, but intuitively tracks user’s behaviour and inspires him to complete a transaction. When over 95% of users leave websites without converting, remarketing is the only way with which companies can reach them easily.
Remarketing For Research
A potential purchase begins in mind and ends in SALE. The distance between the both passes through various stages including searching over internet. Over the last few years, the millennial generation has evolved to the fact of researching on internet. But not all the searches result in sale. Due to time constraints and other disturbances, users tend to deviate their minds of the current searches. Remarketing or contextual ads target such users in future searches and show up to track the customer behaviour and connect with them.
Earn ‘Cookie’ Points
While Remarketing, don’t forget cookies as the innovative ad model works on placing cookies on your visitor’s device, i.e. pc, laptop, tablet or mobile. This individual cookie ID is then added to remarketing list for retargeting. Say, if a visitor viewed a page and left without completing an enquiry form, remarketing ads can be used to retarget and inspire him to complete the task.
This cookie id data can be used to enforce advertising controls like the time period for a cookie ID to stay on a remarketing list. It even includes controls like impression caps on the frequency of ads shown per day to an individual and the ability to block ads on certain websites.
Build Personal Relationships
Besides automated ads, remarketing also builds customer relationships. The cookie data of visitors and customers can be used as an opportunity to reach customers closer through refined messaging. Such a precise ad increases brand recall and makes the customers feel special in an engaging way.
Boost Ad Response
If stats are to be believed, retargeted ads can boost up response up to 400%. Owing to well defined campaign matching different stages of research, the marketers can increase their ROI and influence conversion subtly. Hit it when the iron is HOT! Same is the case with remarketed ad. Prompt Cookie Code tracking and targeting visitors through an ad within minutes paves a long way to boost ad response.
According to CMO.com, three out of five US buyers notice advertisements for products they look up on other sites, and 30 percent of consumers view targeted ads positively.
Digital evangelists at REDBERRIES in Dubai understand the strategic advantages of Retargeting and enable brands in UAE utilise the tactic effectively.
Boost your Campaign’s Performance through Retargeting