What Is Remarketing? & How Does It Work?

What Is Remarketing?

Remarketing is also known as retargeting. Remarketing is the tactic of serving targeted ads to people who have already visited and taken action on your website. The cookie then informs a remarketing platform to serve specific display ads through an ad exchange, based on the pages or products the user has engaged with or searched for on your website or app.

Follow the Customers Wherever they Browse Through Remarketing

Remarketing is marketing at its best. Not just because it shows up whenever the customer is browsing elsewhere around the internet, but intuitively tracks the user’s behavior and inspires him to complete a transaction. When over 95% of users leave websites without converting, remarketing is the only way with which companies can reach them easily.

Remarketing For Research

A potential purchase begins in mind and ends in SALE. The distance between the both passes through various stages including searching over the internet. Over the last few years, the millennial generation has evolved to the fact of researching on the internet. But not all the searches result in sales. Due to time constraints and other disturbances, users tend to deviate their minds from the current searches. Remarketing or contextual ads target such users in future searches and show up to track the customer behavior and connect with them.

Earn ‘Cookie’ Points

While Remarketing, don’t forget cookies as the innovative ad model works on placing cookies on your visitor’s device, i.e. pc, laptop, tablet, or mobile. This individual cookie ID is then added to remarketing list for retargeting. Say, if a visitor viewed a page and left without completing an inquiry form, remarketing ads can be used to retarget and inspire him to complete the task.

This cookie id data can be used to enforce advertising controls like the time period for a cookie ID to stay on a remarketing list. It even includes controls like impression caps on the frequency of ads shown per day to an individual and the ability to block ads on certain websites.

Build Personal Relationships

Besides automated ads, remarketing also builds customer relationships. The cookie data of visitors and customers can be used as an opportunity to reach customers closer through refined messaging. Such a precise ad increases brand recall and makes the customers feel special in an engaging way.

Boost Ad Response

If stats are to be believed, retargeted ads can boost up response up to 400%. Owing to a well-defined campaign matching different stages of research, the marketers can increase their ROI and influence conversion subtly. Hit it when the iron is HOT! The same is the case with a remarketed ads. Prompt Cookie Code tracking and targeting visitors through an ad within minutes pave a long way to boost ad response.

According to CMO.com, three out of five US buyers notice advertisements for products they look up on other sites, and 30 percent of consumers view targeted ads positively.

Digital evangelists at REDBERRIES in Dubai understand the strategic advantages of Retargeting and enable brands in UAE to utilize the tactic effectively.

Boost your Campaign’s Performance through Retargeting

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