Measuring Campaign Performance

What is Digital Marketing Review?

Digital Marketing Review is one of the potent ways to track whether the money invested in Digital Marketing Campaign is reaping in effective returns or not. Through the latest tracking and analytics tools and monthly reporting, one can actually find out the productivity of digital marketing campaigns. These digital tools equip a marketer with interesting insights about customers, the campaign’s performance and digital returns on investments (digital spends) in a practical manner.

Which Parameters Constitute Digital Marketing Review?

Now, you know Digital Marketing Reviews are important. And it is a great possibility that your digital agency must be updating you with monthly reports and dashboard screenshots. But are they really important? What to look out for while understanding an Analytics report. Knowledge of the right metrics is really important in safeguarding a campaign’s interest. Let us look into the essential parameters of a Digital Marketing Review which vary as per different campaigns.

  • I. Check if your marketing objectives are met in terms of audience engagement and conversions. This helps in analysing if the campaign’s message is reaching the audience in the desired manner or not. If the results are not favourable, then there is a prominent need to relook into content strategy and do the essential changes as required.
  • II. Measuring Traffic Generationon your website / campaign’s landing page is an important tool for gauging the effectiveness of Google Ads, SEO, and PPC campaigns. The number of visits gives a perspective around how well a campaign is fetching returns. If campaign is performing good; then the visits will eventually increase, and if not, then there is a strong need to examine the comprehensive marketing strategy for the campaign performance.
  • III. In the lure of increase in traffic, we often we ignore ‘who isvisiting’ the website and that’s extremely important to know the visitor. Most analytics tools enable insights to measure the total number of new sessions to trace how many new visitors are there and how many are returning from a single IP address.
    IV. Conversion rate is also an important parameter in judging the ROI of digital media spends. But, if you think conversions are meant for sale, then there is a fact check required. Conversion goals include increased interactivity around a campaign or generating leads by filling out a form or commenting. Identifying and setting this goal in analytics helps in measuring these conversions. If your conversion rates are low, you’ll need to assess aspects of your website, including design, navigation, relevance, engagement potential and the checkout process.

To know more about intricacies of analytics and reporting, read more.

How to Set Digital Marketing Review for your business?

Still going with the guesswork while analyzing your customer insights! Then you are definitely in a need for a Digital Marketing Review. Studies have shown that genuine customer insights have dramatically improved the way to brand’s growth. Not only that, it has also enabled the marketers with solid understanding of customer behavior via user research and data analysis.

In every case, digital marketing review focuses on the brand at present and its futuristic vision to achieve success. The collated data helps us analyze user insights, channelize that data for improved user experience and create a solution. Wondering how to drive in the benefits of Digital Marketing Review for your brand! If yes, then we at REDBERRIES Digital are at your help.

Leverage the power of Analytics with Digital Marketing Review


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