Digital Strategy & Positioning

Why is the world going gaga over Digital?

The future is digital and those who are willing to embrace the surge of digital disruption are going to survive the business game till 2020. It is all evident that digital is the way to go. In the present era, we are experiencing a surge in digital technologies. From robotics to 3D printing; from automation to analytics – digital is showing us the way to transform. More so in UAE where the entire economy is on the cusp of transformation due to the upcoming Expo-2020. The world that’s moving at 5G speed requires brands and companies to thrive and survive this digital surge. Else, nobody can stop them from getting obsolete. Such is the challenge! To trek through the digital turf in terms of communication, the concept of Digital Strategy is catching up the attention of marketers in UAE. Let us dissect more information over the Digital Strategy and Positioning Dubai and begin disrupting the market before it’s too late.

What is Digital Strategy and Positioning?

With the world going digital, the way has to be digital too. Going Mobile, Building Applications, Dissecting Analytics, Giving Customers a desirable Digital experience, Conversations, Conversions – all are a part of a digital strategy.

According to Tech Target, ‘A digital strategy is a plan for maximizing the business benefits of data assets and technology-focused initiatives.’In other words, Digital Strategy redefines convergence of technology, marketing, social media and IT for brand building and positioning. The main aim is to use digital media to deliver a consistent customer experience.

Positioning is the way with which a brand’s marketing occupies a distinct position as compared to other brands. When we combine both the terms, Digital Strategy and Positioning leverages the marketing technology to communicate the brand’s distinct point of view.

What should be different in Digital Strategy And Positioning?

Digitisation is the core differentiator between earlier forms of marketing strategy and digital strategy. Digitising the current functions and processes like marketing, customer relationship management, sales force, supply chain management, HR, product development, Returns on Investment (ROI) is a part of digital strategy.

Enabling digital to achieve brand value and ideal customer experience is the core of Digital Strategy and Positioning.

How to get a success Digital Strategy and Positioning for your Brand? 

Now that you know about digital strategy and positioning, you must be wondering how to move ahead on the digital turf while doing a business in UAE? Can a brand succeed the same way on digital as its contemporaries? If these questions are in your mind, then all you need is a well-defined digital strategy and positioning. This is a roadmap to succeed over digital media in Dubai in a sure-shot manner.

The digital strategy defines how to reach the target audience in their own luxury of time, space, money and other essentials. It helps you analyze your buyer personas, and define ideal communication route to inform, educate, engage and generate awareness around your brand. Over and above, it even lets you calculate returns on investment measureable campaigns. In short, digital strategy and positioning is a perfect base to grow your business in UAE. This worthwhile exercise can help every brand pave the digital turf with a right roadmap and reach the pinnacle of success. Believing in the same, we at REDBERRIES Dubai can help you curate the right digital strategy to reach the target audience and achieve the pinnacle of marketing success. Because we know digital strategy matters in making marketing successful.

Check out the Relevance of Digital Marketing and Positioning for your brand

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