What is the aim of email? What action do you want the user to take? How do you want them to react? What devices do they use? All of these factors are important in delivering a successful campaign.
It’s not only data and strategy that makes your email campaign a success. Each brand has a story to tell and email can be a great way to continue telling that story. It is important to carry through your brand look and feel and ensure that your brand is consistent across devices. At Redberries, we truly believe that email should have one key message, focus and one goal making it simply and easy to grasp for the user. That’s why we build emails as responsive, taking a mobile-first approach.