Information Architecture

Information Architecture – An Introduction

Did you know? Careful planning, SEO focused content strategy and an understanding of the power of information architecture can help you grow a new website with 0over 100,000 organic visitors per month in less than 1 year.

The best websites are based on keen understanding of user interests, needs and expectations. If these facets are clear, then making a website’s User Experience is a cakewalk. Text placement, visuals, images, site navigation – all should work in composition to facilitate visitor’s interest and help him find information quickly and easily. Hence, the need for Information Architecture is evident with the rising need to engage a visitor and deliver him an engaging UX.

What is Information Architecture? 

Information Architecture (IA) is the structure of your website. A website is based on the links. Each topic has a certain link to another topic, and these links address what the users want from a particular website. Having Information Architecture of a website in place addresses two concerns – a) it ensures content placement in tune with user expectations; b) it organises information in a consistent way.

In simpler words, we may say that Information Architecture (IA) establishes the connection with which users can easily find what they are looking out for.

An important element of website development process, Information Architecture ensures seamless web browsing by organising, structuring, and labeling content in an effective manner. The goal is to facilitate search to fulfill users’ experience, and help them complete the objective of site visit.

Why IA Matters?

Information Architecture matters a lot, as it digs deep into the psyche of a user, and helps them find the desired information. It also introduces a visitor to a website’s service offerings and sets the premise of what’s around in terms of information and what to expect.

Your IA clarifies the website’s content by setting the context and implementing it in the user interface design and interaction design.

Let’s know more about Content, Context and Users

Content, Context and Users – the three are interdependent entities, each having a specific function to fulfil user expectations. Context here refers to the business goals, culture, technology, resources belonging to an organisation.

Content features inclusion of content objectives, data and volume in a website. Users here refer to the audience, and their curious needs. Their need for information and knowledge is the basic premise why we need content and context for the website.

Having these three elements clear before building a website holds the key to a successful web design. Not only that, it even refines the User Experience and engages the user intuitively.

At Red Berries, we put our brains into the development of a website. The main aim is to build websites that fulfil goals and enriches a user experience.

So, have you maximised your website’s potentials with Information Architecture?


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Accessibility Implementation

Ensure Accessibility Implementation for Favourable Web Experiences

‘Internet accessibility for all’ is not a visionary dream of some internet stalwarts, but a growing demand of internet users. If you think that a standard website can fulfill the expectations of all, then one needs to have a reality check. The disabilities like inability to read illegible fonts on website, non-provision of needs of deaf and dumb individuals is the reason why internet is still not accessible to all.

As a large organisation like a university, business, brand or government agencies, it is fundamental need to make your website accessible for all. This calls for accessibility implementation during website’s development process to build pleasant experiences for the users.

What is Web Accessibility?

Web accessibility is the methodology with which designers build websites for the convenient browsing of people with disabilities. Its relevance lies in the fact that the world is waking up to the importance of web accessibility. Individuals, irrespective of their background, or countries have the basic right to have unprecedented access to information and connectivity. The initiative calls digital agencies and website developers to work removing barriers that hamper accessing a website.

Why Red Berries supports Web Accessibility?

As an advocate of best internet practices, Red Berries always implements web accessibility during its website development assignments. The inclusion of legible fonts, video transcripts, usability of web designs and seamless content placement are a part of accessibility implementation in UAE. This exercise brings multiple advantages in the form of intuitive web experience that boosts innovation and contributes to the betterment of web design.

Our team of web designers at Red Berries invests a lot of their brains to the accomplishment of website’s accessibility. The initiative also includes browser compatibility over multiple browsers, accessibility on various mobile devices, higher search engine visibility, fast content loading, etc.

Derive the Benefits of Accessibility Implementation for your website!


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Browser Compatibility

Browser Compatibility in Dubai. How essential it is in Web Design?

What is Browser Compatibility?
Most users are turned away from the site if it fails to load on their browser properly. If the bounce rate of your website is between 50-70%, then there is a need to check Browser Compatibility. This function enables the capability / flexibility of a website, script or HTML design  or web applications to function with same ease on different browsers.

Why Browser Compatibility?

Because everybody doesn’t use Google Chrome for searching. Some use Mozilla Firefox, others may use Bing, Opera, and the options are many. Each browser has its own set of loyal users. As a website owner / marketer, it’s your responsibility to design a website that offers similar experience, even if browsed from any browser.

How to Achieve Browser Compatibility?

Once the website’s navigation is set, and content is plugged in, don’t rush towards a website’s launch. Ask the website development UAE team to test the website on different platforms to ensure swift navigation across all browsers.

Test website on different browsers

At REDBERRIES Dubai, our main aim is to facilitate seamless digital experience. Here comes the expertise of our diligent web designers and software testers who make sure every website we deliver matches the perfect UAE market standards. We have our procedures to make sure browser compatibility in UAE’s every website is achieved and fluid experiences are designed for digital success.

The marketers here know that website development is the foundation of digital success. And they leave no stone unturned to create a website that fulfills user’s expectation and brings in ROI conversions.

What’s more than Browser Compatibility at REDBERRIES Digital?

Keeping up with the surge of traffic from multiple hand-held devices, REDBERRIES designs intuitive web experiences. In addition to browser compatibility, this includes creation of mobile friendly websites,

Take the first step to digital success with fluidity via responsive websites.


Call Me: +971 55 414 0870
All queries are answered within 10 hours during work days and within 16 hours during holidays.

Website Designing

What is a Website Design?

In a super competitive market like Dubai, a website design is not just an assimilation of a layout, colours and images, it is an experience. An experience that echoes a brand’s voice upon every visit. If you think only aesthetic looks of a web design can bring desirable conversions, then you need to check your facts. A productive web design has many dependencies to be a successful owned digital asset.

Ingredients of a Successful Web Design for Dubai

More than aesthetic looks, a great web design is dynamic in nature. Current times allow digital marketers to leverage the advantages of multiple device traffic via Responsive Website. Other essential attributes include content writing, presentation, user navigation, site-map, etc. All these elements collate together to form a desirable user experience, which includes on-site conversion, or sale.

Did you know it takes only seconds for a website visitor to decide whether he wants to stay on the website or hit the ‘back’ tab. Cluttered or complex layouts, small prints that are hard to read, lack of colour, slow website loading are some of the few reasons that annoy the visitors and result in high bounce rate.

But the good side of the story is – one can avoid such digital embarrassments with a fluid and seamless web design.

All that is visible is not the web design

True that! There are many elements which are not visible on web screen. But there is a lot that goes into the backend of a website. This includes SEO, web development. content marketing, keyword optimisation, analytics dashboard setting, etc. Each element has a separate function to enhance digital marketing initiatives in UAE, or track the website’s goals i.e. Conversions.

Designing Positive Web Experiences

At REDBERRIES Dubai, we are fascinated with the possibilities web designing offers in the current times. Each website we design expresses our penchant for dynamic web designs and development. Web designers at REDBERRIES undertake A/B Tests to ascertain the website’s ideal navigation and accessibility. Because we know how important it is for digital marketing success and high conversion rates.

Take the first step to digital success with a seamless web design


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All queries are answered within 10 hours during work days and within 16 hours during holidays.

E – Commerce Websites

Explore Possibilities of E-commerce Websites in Dubai, UAE.

In Dubai, the success of E-commerce websites has taken the internet by storm. Many are fascinated with the working of this business model and wish to replicate the same success for their brands in Dubai. But, is that an easy task! Seems so, but the reality is different. Amid the glamour of e-commerce website and its bountiful returns, many marketers forget that getting an e-commerce website ready is a mammoth task itself. There are a lot of complexities involved in initiating and maintaining an e-commerce website. We are saying this to clear the myths and prepare the future marketers for an e-commerce business venture.

Well, the world knows that owning an e-commerce website makes a brand visible worldwide. The geographical barriers seem to converge over this business model. That’s the beauty of online commerce where despite any physical location; one can perform a transaction and contribute to online conversions.

Why E-commerce in UAE?

All this is accredited to the power that lies in our hands – smartphone. This 5-inch device has answer to every problem, and offers users a product for every need. The excessive use of smartphones in the comfort of the user is the prime reason why e-commerce model is booming in Dubai and in the Middle East. People can browse the online shopping options and initiate the purchase without any hassle.

This has enabled e-commerce industry to target such prospects via search engines. Geographical targeting works wonders for such a business model in Dubai. E-commerce in UAE is such a brimming business model that every marketer wishes to replicate the success. To begin with, one needs a website to increase the visibility within the targeted locations in and around UAE and the GCC. The ability to rank in search engines in UAE is the key to succeed in the targeted markets. Potential customers who haven’t heard of your brand can find you online and drive in sales. E-commerce website in Dubai enables you to get found by the user and sell your products to them directly over internet.

How to make e-commerce website in UAE work?

Collecting leads online is an effective method for conversions and an essential part of Digital marketing in Dubai. Here comes the inevitable importance of Email marketing that increases the ability to achieve email transactions and re-engage prospective customers. It involves a continuous exercise to synchronise content strategy with various modes to achieve the desired call to action, i.e. online sales.

How we nail the Business of E-commerce in UAE?

At REDBERRIES Digital, we have designed numerous e-commerce websites in UAE that are not just seamless in functionality, but also assure impressive returns to brand marketers. We don’t just design the e-commerce websites in Dubai, but we also make sure they turn up into profitable ventures. With our marketing expertise, we help our clients climb the difficult e-commerce marketing terrain and achieve the pinnacle of success. Our digital marketing solutions in sync with content strategy and email marketing help such brands increase visibility and strong foothold in UAE markets. Plus, our expertise in devising and planning campaigns brings bountiful returns in the form of a successful e-commerce website.


Know how to fascinate customer to hit ‘Check-out’ on an e-commerce website!


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All queries are answered within 10 hours during work days and within 16 hours during holidays.

Responsive Website

What is a Responsive Website?

Responsive website is the need of the current web arena in Dubai, UAE or any other part of the globe. With the emergence of multiple devices, it has become essential for a website to address user expectations in a seamless manner. With the advancement of innovation, web fashioners have created a system to design for a wide range of sizes of screens without making separate applications for different screens. In plain English, this implies a great many people are presently utilizing their cell phones and tablets to research items and discover nearby organizations. Organizations like yours. Responsive web design is not only about adjustable screen resolutions and automatically resizable images, but rather about a whole new way of thinking about design. For this reason only, Responsive Websites are in trend to reach the customers and give them a desirable UX.

How Responsive Websites Work?

The content in the form of images, text and webpage layout is adjusted across a wide range of devices (PC, Mobile Phones, Tablets, Ipad, etc) in a responsive website. Minimum elements like resizing, panning and scrolling are used to provide easy reading and fluid navigation for the user. This includes single scroll websites and mobile friendly websites.

Why we need Responsive Website Design in Dubai?

Responsive websites in Dubai have now become quite relevant these days as the amount of mobile traffic now accounts for more than half of the total internet traffic. In fact, Google’sMobilegeddonupdate has improved the search engine ratings of websites that are mobile-friendly. So, it is quite obvious that responsive website brings with it SEO benefits too.

In a country like UAE where mobile is the search driver for digital marketing campaign’s success; mobile responsive websites occupy an important place in internet marketing scenario of Dubai.

How we design responsive websites?

Over the past few years, we have attained the mastery over the concept of responsive websites. Before the ‘responsive website’ fever caught fancy of UAE markets, we at REDBERRIES Digital have been delivering fantastic user interface via our responsive website solutions. From the content on display over multiple windows to the ideal navigation, we are redefining the concept of mobile responsive websites in Dubai and UAE.

Take the first step to digital success with fluidity via responsive websites.


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All queries are answered within 10 hours during work days and within 16 hours during holidays.

Content Management System

Integrate your website’s content through management

If a website is a skeleton, then Content Management System is its heart. At the core of any website development project, content management is essential for its successful run. But the irony of the fact is that marketers or companies barely know about this feature whenever they are designing their website. As a result, they compromise on a lot of benefits. As one of the top digital marketing agency in Dubai, REDBERRIES has made it a point to facilitate awareness around CMS integration to a website.

Why your website needs CMS?

The advantages are many if you wish to have a dynamic website in Dubai. It brings a lot of independence to you as a marketer, if you wish to update content, as and when you want. You won’t have to rely on your digital agency to publish content. If you have hired a web design agency in Dubai for content management, still the control will be in your hands. You can check the content (blog, article, video, etc) and analyse if it resonates with your brand’s tonality before publishing. You can even share your views independently over your blog, without any dependency in a more frequent manner. Isn’t it great?

Relevance of CMS

Content Management Systems also bring other exciting benefits. These include high ranking on search engines which is possible with an incredible Content Strategy. An essential way to leverage the power of content is the easy and seamless way of uploading through content management systems.

Nowadays, a lot of marketers in UAE are getting particular, not just about the website’s UX and design, but also towards the nitty-gritty of SEO and On-site conversions. For all such individuals, Content Management System is sort of a revelation that can bring the desired benefits of ROI on Digital Spends.

Content Management System in Dubai, UAE

There are a great deal of reason behind utilizing CMS however the best reason is to make addition and editing of content a simple and anxiety free process. A Content Management System offers a lot of relief to you by creating pages and websites in fairly lesser time. Frequently designers neglect this principle behind utilizing CMS and they wind up killing their time. At REDBERRIES, our main aim is to generate value for our clients in Dubai and other parts of the world, and Content Management System is one way with which we achieve our mission of delivering top of the line functional websites. From designing of websites to the ideal CMS, to content writing, we bring it all on the table for a fruitful partnership with our clients.

Experience the Content Management System Advantage First hand at REDBERRIES, Dubai!


Call Me: +971 55 414 0870
All queries are answered within 10 hours during work days and within 16 hours during holidays.

Website Development

Use Website to convey your business’ goals in Dubai

A website is not just a 24×7 outlet for your business in the UAE. It is a platform where you present your business’ goals concisely and engage a visitor with an impressive UX. The theme, premise, mission, vision, service offerings and ideal call-to-action are the basic components of a website. All such elements, including design, images, content writing, and website’s responsiveness towards multiple devices comprise a modern website experience. But beyond that, it should offer a value to a visitor, something to keep him hooked onto the website.

How this helps a website?

Be it in Dubai or any other geography across the globe, keeping a user hooked on to website assures two things, a) It helps in reduction of bounce rate; b) it helps in achieving desired conversions. Need more detailing! Let us dissect both the benefits one by one. If a website’s bounce rate is high (50-70%), then there is a reason to worry. Either the website’s interface is not helping the brand communicate its business goals effectively, or engaging the user’s attention effectively. The solution – think from a user’s point of view. Offer them a navigable experience and service solutions they are looking out for. Only then a website serves the purpose, i.e. Conversions. These conversions can be either in the form of Leads, Calls, Queries, Registrations, etc.

In this era where digital marketing success is mapped by ROI (Return on Investment) in Dubai, UX of a website helps a great deal in tracing and tracking the digital success’ parameters for companies in Dubai.

Components of a Successful Website in Dubai

In a competitive market like Dubai, a successful website offers seamless experience for the user and addresses all the prospective queries at a single place. Ideal website has to be optimised for SEO to attract organic traffic and ready to give relevant information while running PPC campaigns. Key parameters like geographical targeting in UAE also help a great deal in making a website successful.

Website testing also plays an important role in its success in Dubai. Usability studies from RED BERRIES not only provide qualitative feedback, but also improve a website’s interactive experience. These tests also make sure that you save on development costs and decrease support costs too.

Website Development at REDBERRIES Dubai

We do not just design websites in Dubai, but create valuable visitor experiences with our Website Development solutions. At REDBERRIES Dubai, our services are not just limited to the creation of design and content writing, but we also include value additions like website responsiveness, mobile friendly websites, ideal UX and content management solutions. So, in short, REDBERRIES Digital completes a website development UAE. Need to know more on how to boost your website development, book a consultation here.

Boost your digital marketing results through Website Development


Call Me: +971 55 414 0870
All queries are answered within 10 hours during work days and within 16 hours during holidays.

User Experience

Website User Experience (UX), Dubai

User Experience (UX) design makes or breaks a business or a brand. My aim is to transform your business by providing you with only the best UX. I work as a team with my clients to be able to propose solutions and designs that can be implemented.

Don’t worry you would be in hands of trained professionals.

User Testing

UX testing may seem like a daunting task especially if you have plenty of pages to go through but it is essential if you want conversions. For example, if you have an e-commerce portal, it would be no different from running a brick-and-mortar store where you ensure certain things are done to attract more customers and make the user experience better.

Well, I would not say on-ground is my strong suit but digital is my jam.

Information Architecture

Similar to sitemap but more comprehensive, Information Architecture (IA) is a blueprint of the product’s infrastructure, features and hierarchy. I can provide you with details up to navigation, flows, application functions and content.

Through IA, I would organize content in such a manner that it would make most sense to you and give you a clear picture.


Some people find Personas to be a useless practice, mostly because they did create them but never put them to use.

I find it important because User Persona, though created hypothetically, represents our actual user profile according to their goals, expectations, needs, and observed behavior patterns. Which would prevent us from misreading the expectations, point us in the direction to resolution and eventually, help reach a potentially better user experience.

Let’s put this tool to great use together.


Inclusivity is the key hence digital accessibility is equally important.

People think that making their digital content, apps or websites accessible would be expensive. Well, it does not have to be if you design the product accessible from the scratch. As designers and developers, it is our responsibility to provide access to our content to everyone regardless of their ability, situation or context.

If you are looking to make your existing product accessible or create one from scratch, my team and I are here to do the job for you.


Call Me: +971 55 414 0870
All queries are answered within 10 hours during work days and within 16 hours during holidays.


Call Me: +971 55 414 0870
All queries are answered within 10 hours during work days and within 16 hours during holidays.