PPC Audit

PPC Audit – Check Where You Stand In UAE Search Engines

PPC is an evolving process. Being in the active competition in UAE affects the PPC campaigns like never before. So, before initiating a PPC campaign, PPC audit works as an eye-opener. It helps channelise the ad spends properly, gives you insights over competition. Plus, it also tightens the nuts and bolts of the ad campaign to improve the performance of your PPC account.

, look out for a dynamic digital agency  that can squeeze in maximum

What is the best time for PPC Audit?

Anytime can be the best time to conduct a PPC audit.

that’s right. Why do you think the idiom, do as Romans do is effective till date? Because you adapt to the culture, customs and the language of a location effectively. UAE being a melting-pot of various cultures has evolved with the times. Both English and Arabic work as official languages in the Gulf and MENA region. This calls for an obvious need for colloquial PPC campaigns.

What is Multilingual PPC?

Just as the name suggests, this pay-per-click ad campaign targets multilingual-masses for the success of the campaign. The multilingual PPC campaign holds more relevance in the Middle East markets, especially in a country like UAE where Arabic is the official language. The natives feel more comfortable in this language and it becomes more obvious and customary for marketers to use this language to reach this audience in a better way.

Why multilingual PPC?

Multilingual PPC is the best way to reach out the Arabic-friendly masses in their own language. It makes the digital marketing turf simpler for brands with accessible lead generation efforts. Studies show that bilingual marketing and messaging delivers better results in UAE than the marketing featuring English language.

Challenges in Multilingual PPC campaign

Multilingual PPC Campaign in UAE faces a lot of challenges in messaging front. Sometimes, in translation, the message gets lost. To avoid that, the messaging in both the languages should have a same essence, though the words may differ. This is one of the main reasons why brands and companies must partner with multilingual PPC agency for better conversions and assured ROI. REDBERRIES Digital, with an extensive experience of eight year in Middle East region has gained a mastery over bilingual campaigns. Book a consultation here.

Be Local, Go Global

Multilingual PPC management targets local as well as global traffic. The idea is to have the best of both the worlds. The core thought remains where best performing campaigns are projected in local as well as global search engines. Here comes the role of REDBERRIES Digital, a proactive digital agency in the region that offers proactive approach while managing bilingual ad campaigns. The campaigns run by the ad-experts are continuously monitored, updated and improved so as to derive the best results out of them.

Boost your search engine marketing results through multilingual PPC

CONTACT

Call Me: +971 55 414 0870
All queries are answered within 10 hours during work days and within 16 hours during holidays.


Personas

Persona – the First Step to Understand Customers Better

A Persona is not just a figment of imagination of some digital marketers, but a major clue to begin and sustain digital marketing activities. Based on the targeted user, a persona clarifies the hidden motives, dreams, aspirations and expectations of an ideal customer. The great thing about Persona Marketing is that it has the flexibility to support any campaign and understand the desired target audience’s attitudes in the best possible way. Say, for some, the persona can be a working woman, for others, the persona can be of a Chief Technology Officer.

Each variation in persona can help a marketer understand the target audience better. Naturally, they are modeled on real people and reflect their real time problems. Knowing the personas inside out facilitate the journey of brand-user alignment.

How Persona Marketing Works?

Persona Marketing holds an important spot in the digital marketing. Be it the creation of a website, an advertisement, or an emailer, Personas render clarity to the communication and make it effective in every turn. Knowing the persona’s behaviours lends an upper hand advantage to the marketers, who can reach out to these customers with the knowledge and ease the process of marketing to the masses.

Do Personas redefine the website’s UX?

UX or user experience is a journey that is designed by website design team for the users. Having clarity of Personas facilitate website development and define an engaging user journey via the use of information architecture. The thorough understanding of a user’s motives, aspirations and needs enable marketers to chart out the desirable experience.

How personas are designed?

Personas are defined and designed after researching and analysing the below-mentioned prerequisites. Demographic defines the basics like the geographic location of Target Audience, their education, income, geography, etc. Psychographics focuses on their opinions, values, interests, aspirations and lifestyles. Transactional aspect reveals customer insights via first-and third-party sales history and post-sale service records. Behavioural aspect captures the user response through data capturing via websites, mobile devices, social media, etc.

Red Berries – Making the Most of Personas in UAE?

Keeping in mind the immense advantages of personas in every facet of digital marketing, Red Berries Digital actively implements the use of Persona in generating favourable UX. Our digital designers in their pursuit of achieving highly favourable web designs blend the persona’s behaviors and goal descriptions with a context to create stories and engage the users.

 

Once, the clarity of personas is achieved, it becomes easy to bring productivity on digital marketing initiatives and achieve satisfying results.

At Red Berries, it is always a norm to dig deeper into the audience’s personas before beginning any digital marketing assignment. This ways, we try to reach the users in the most accurate way possible.

Leverage the Potentials of Personas and Succeed in securing a favourable User Experience Journey

CONTACT

Call Me: +971 55 414 0870
All queries are answered within 10 hours during work days and within 16 hours during holidays.


Digital Marketing Review

What is Digital Marketing Review?

Digital Marketing Review is one of the potent ways to track whether the money invested in Digital Marketing Campaign is reaping in effective returns or not. Through the latest tracking and analytics tools and monthly reporting, one can actually find out the productivity of digital marketing campaigns. These digital tools equip a marketer with interesting insights about customers, the campaign’s performance and digital returns on investments (digital spends) in a practical manner.

Which Parameters Constitute Digital Marketing Review?

Now, you know Digital Marketing Reviews are important. And it is a great possibility that your digital agency must be updating you with monthly reports and dashboard screenshots. But are they really important? What to look out for while understanding an Analytics report. Knowledge of the right metrics is really important in safeguarding a campaign’s interest. Let us look into the essential parameters of a Digital Marketing Review which vary as per different campaigns.

  • I. Check if your marketing objectives are met in terms of audience engagement and conversions. This helps in analysing if the campaign’s message is reaching the audience in the desired manner or not. If the results are not favourable, then there is a prominent need to relook into content strategy and do the essential changes as required.
  • II. Measuring Traffic Generationon your website / campaign’s landing page is an important tool for gauging the effectiveness of Google Ads, SEO, and PPC campaigns. The number of visits gives a perspective around how well a campaign is fetching returns. If campaign is performing good; then the visits will eventually increase, and if not, then there is a strong need to examine the comprehensive marketing strategy for the campaign performance.
  • III. In the lure of increase in traffic, we often we ignore ‘who isvisiting’ the website and that’s extremely important to know the visitor. Most analytics tools enable insights to measure the total number of new sessions to trace how many new visitors are there and how many are returning from a single IP address.
    IV. Conversion rate is also an important parameter in judging the ROI of digital media spends. But, if you think conversions are meant for sale, then there is a fact check required. Conversion goals include increased interactivity around a campaign or generating leads by filling out a form or commenting. Identifying and setting this goal in analytics helps in measuring these conversions. If your conversion rates are low, you’ll need to assess aspects of your website, including design, navigation, relevance, engagement potential and the checkout process.

To know more about intricacies of analytics and reporting, read more.

How to Set Digital Marketing Review for your business?

Still going with the guesswork while analyzing your customer insights! Then you are definitely in a need for a Digital Marketing Review. Studies have shown that genuine customer insights have dramatically improved the way to brand’s growth. Not only that, it has also enabled the marketers with solid understanding of customer behavior via user research and data analysis.

In every case, digital marketing review focuses on the brand at present and its futuristic vision to achieve success. The collated data helps us analyze user insights, channelize that data for improved user experience and create a solution. Wondering how to drive in the benefits of Digital Marketing Review for your brand! If yes, then we at REDBERRIES Digital are at your help.

Leverage the power of Analytics with Digital Marketing Review

CONTACT

Call Me: +971 55 414 0870
All queries are answered within 10 hours during work days and within 16 hours during holidays.


Online Display Advertising Planning

Display Advertising Planning – Ins and Outs

You can’t just wake up one day with a thought of initiating a Digital Campaign and things would fall in place. Ideally, there are many aspects that constitute a digital advertising campaign. Content Planning, Digital Strategy, Message and Positioning are a part of it. But the equally important aspect is Display Advertising Planning. Through this facet, we can actually amplify the messaging on the designated channels and ascertain fulfilment of Digital Goals.

Why Display Advertising Planning?

Planning a display advertising campaign is essential for two reasons – to identify digital goals and pave a roadmap to achieve digital success in terms of brand promotion and user engagement. Now, before you start treading the way to digital advertising in Dubai, you need to answer few questions.

1) Is my product / service available for my audience?

2) Is your target audience well defined in terms of personas?

3) Is the advertising justifying your product / service?

4) What would be the ideal response from a user point of view? Is he going to download an app, subscribe your service, fill in his details or purchase your product online?

5) Where will the user land after seeing an advertisement? – A Landing Page promoting Offer, Call To Action Page instilling immediate purchase.

6) Is the ad creative going to be a banner, flash banner, display ad, text only ad?

Display Advertising Planning UAE

In the competitive markets like UAE where opportunities to engage the target audience are abundant, the scope of Digital Advertising Planning in UAE is thriving. By adhering to the necessary procedures like Digital Marketing Strategy, Content Strategy, Crisp Campaign Ideas, Media Planning and Meaningful Executions, REDBERRIES Dubai can help you generate the desired engagement and conversions. Our digital evangelists work in tandem with the clients, understand what they want and outperform their expectations through digital marketing reviews and campaign’s goal setting.

What’s Next?

After getting answers to these questions, you can actually design your display advertising planning in Dubai. To be precise, the exercise will guide you squeeze the maximum Return on Investments on digital spends. This is the crux of display advertising planning and this is what we follow at REDBERRIES Digital. Here, we partner with you over the digital hiking trail and help you realise the goals and potentials of digital advertising.

Make the most of Digital Marketing Planning in UAE

CONTACT

Call Me: +971 55 414 0870
All queries are answered within 10 hours during work days and within 16 hours during holidays.


Tracking & Analytics

Online Marketing Campaign Tracking and Analysis, Dubai

WEB Analytics Configuration & Audit

A proper analytics set-up often determines whether an SEM campaign is successful or not. Google Analytics keeps developing and getting updated and it is important to stay up-to-date in order to utilize the software to full extent. Whether it is a blog or an e-commerce website, analytics play a crucial role in defining how to achieve your business goals. So I do both – configure an existing analytics account correctly or set up a new one for you and do its audit.

And as much as I am passionate about analytics, I am more about my clients. I take care of the complicated part and not swamp you with information in alien language, rather provide you with results in a clear manner which is easy to grasp.

Conversion Optimization & Tracking

By using sophisticated conversion tracking and optimization techniques, I help my clients deliver better user experience to the web visitors which in turn increases conversion rates. Listed here are the few steps that are part of the process:

  • Identify the areas to focus on in order to optimize user experience with simple metrics
  • Identify core audience groups and better understand them
  • Identify where the core audiences come from and how to utilize those with channel-specific strategies accordingly
  • Identify and optimize sub-optimal pages on the website
  • Design a user behavior flow that facilitates conversion
  • If you think this would help increase your conversion rates, you’re right.

    Get in touch for conversion tracking and optimization services.

    Heat Maps

    My clients who are not quite used to analyzing large amount of statistical data, I provide them with Heatmaps for their website performance which is a better visual report to analyze at a glance than a standard analytical report.

    Heatmaps lets you see how ‘popular’ the elements on a certain page are – what users are clicking on and interacting with the most. It is particularly useful for comparing elements that are given similar prominence on the page. If this is something you could use, I am here to help.

    CONTACT

    Call Me: +971 55 414 0870
    All queries are answered within 10 hours during work days and within 16 hours during holidays.


    Digital Marketing Campaign Planning

    Online Marketing Campaign Planning, Dubai

    Why Digital Campaign Planning?

    Planning is the key to success. In terms of Digital Campaigns, Planning the Digital Strategy is the foundation for the Digital Campaign’s success. It collates organization's vision, goals, opportunities and products / services in order to maximize the business benefits of digital initiatives.

    How Digital Campaign Planning Works?

    Did You Know? A Digital campaign is like a puzzle. You just need to fit in the pieces of the jigsaw in place and voila, the campaign suiting your target audience’s needs and wants is ready. Wondering what are the key elements, and how a perfect digital campaign planning can be designed for you or your brand? For your clarity, we are highlighting the key components of digital campaign planning.

    Let’s Dissect Digital Campaign Planning

    A successful digital campaign planning has some essentials to cover. Every campaign has different demands and marketing expectations. Our clients at times come with some campaign ideas on which they expect us to develop the strategy and execute it. At times, they even ask us to present campaign ideas. Whatever be the case, we follow a set procedure to come up with the campaign ideas and impressive execution. For this purpose, we need to identify the following -

    • a) Campaign goals and tracking - Our campaign ideas bring clarity to the audience’s perception regarding a product / service. The ROI oriented campaign goals are thus tracked with the measurable tracking process including data analytics. The increase in website’s footfall and conversions are few of the ways to measure the fulfillment of campaign goals.
    • b) Target audience, customer insight and targeting – Clarity in knowing and understanding the Target Audience and taking their behavioural insights helps a great deal in making a campaign a success. Who are we trying to reach and influence?
    • c) Key campaign messages – Positioning statement of a brand is well asserted through campaign ideas and messaging. The idea is to project the product in tune with brand communication to build customer connect, leverage engagement that translates into conversions.
    • d) Digital Strategy - How will you reach and engage your target audience?
    • e) Online media mix selection and budgeting – This is the most important aspect of Digital Campaign Planning Dubai. We customise the campaigns as per the budget allocations from the client and carry forward the campaign’s essentials in a clear-cut manner.
    • f) Defining media – Which media platforms will be effective for a brand? We at Hill Digital define that for your brand effectively. While doing so, we even take marketer’s inputs and work in sync to deliver maximum ROI.
    • g) Media schedule and campaign integration – Cross Platform Campaign Integration is one such way with which we can deploy media and amplify message during the campaign effectively.

    How to do Digital Campaign Planning?

    Now that you know about the key elements of a digital campaign UAE, it’s the right time to design the perfect digital campaign planning for a brand?

    At Hill Digital, we not just design a digital campaign strategy, but also conduct skillful executions for brand success and returns on digital media in Dubai. Our team of digital marketing experts can help you make the most of Digital Campaign Planning in Dubai and ascertain success in Middle-East markets. Through a proper phase-based process, the marketers at heart align the nitty-gritties of the campaign; communication theme; content strategy; mediums like blog, social media; paid advertising, Adwords campaign. The result is the success over digital marketing turf with happy clients and happy us.

    Plan your campaigns with us for Digital Success!

    CONTACT

    Call Me: +971 55 414 0870
    All queries are answered within 10 hours during work days and within 16 hours during holidays.


    Digital Strategy & Positioning

    Why is the world going gaga over Digital?

    The future is digital and those who are willing to embrace the surge of digital disruption are going to survive the business game till 2020. It is all evident that digital is the way to go. In the present era, we are experiencing a surge in digital technologies. From robotics to 3D printing; from automation to analytics – digital is showing us the way to transform. More so in UAE where the entire economy is on the cusp of transformation due to the upcoming Expo-2020. The world that’s moving at 5G speed requires brands and companies to thrive and survive this digital surge. Else, nobody can stop them from getting obsolete. Such is the challenge! To trek through the digital turf in terms of communication, the concept of Digital Strategy is catching up the attention of marketers in UAE. Let us dissect more information over the Digital Strategy and Positioning Dubai and begin disrupting the market before it’s too late.

    What is Digital Strategy and Positioning?

    With the world going digital, the way has to be digital too. Going Mobile, Building Applications, Dissecting Analytics, Giving Customers a desirable Digital experience, Conversations, Conversions – all are a part of a digital strategy.

    According to Tech Target, ‘A digital strategy is a plan for maximizing the business benefits of data assets and technology-focused initiatives.’In other words, Digital Strategy redefines convergence of technology, marketing, social media and IT for brand building and positioning. The main aim is to use digital media to deliver a consistent customer experience.

    Positioning is the way with which a brand’s marketing occupies a distinct position as compared to other brands. When we combine both the terms, Digital Strategy and Positioning leverages the marketing technology to communicate the brand’s distinct point of view.

    What should be different in Digital Strategy And Positioning?

    Digitisation is the core differentiator between earlier forms of marketing strategy and digital strategy. Digitising the current functions and processes like marketing, customer relationship management, sales force, supply chain management, HR, product development, Returns on Investment (ROI) is a part of digital strategy.

    Enabling digital to achieve brand value and ideal customer experience is the core of Digital Strategy and Positioning.

    How to get a success Digital Strategy and Positioning for your Brand? 

    Now that you know about digital strategy and positioning, you must be wondering how to move ahead on the digital turf while doing a business in UAE? Can a brand succeed the same way on digital as its contemporaries? If these questions are in your mind, then all you need is a well-defined digital strategy and positioning. This is a roadmap to succeed over digital media in Dubai in a sure-shot manner.

    The digital strategy defines how to reach the target audience in their own luxury of time, space, money and other essentials. It helps you analyze your buyer personas, and define ideal communication route to inform, educate, engage and generate awareness around your brand. Over and above, it even lets you calculate returns on investment measureable campaigns. In short, digital strategy and positioning is a perfect base to grow your business in UAE. This worthwhile exercise can help every brand pave the digital turf with a right roadmap and reach the pinnacle of success. Believing in the same, we at REDBERRIES Dubai can help you curate the right digital strategy to reach the target audience and achieve the pinnacle of marketing success. Because we know digital strategy matters in making marketing successful.

    Check out the Relevance of Digital Marketing and Positioning for your brand

    CONTACT

    Call Me: +971 55 414 0870
    All queries are answered within 10 hours during work days and within 16 hours during holidays.