Digital Strategy

  • PPC Audit

    PPC Audit – Check Where You Stand In UAE Search Engines PPC is an evolving process. Being in the active competition in UAE affects the PPC campaigns like never before. So, before initiating a PPC campaign, PPC audit works as an eye-opener. It helps channelise the ad spends properly, gives you insights over competition. Plus, it ...
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  • Personas

    Persona – the First Step to Understand Customers Better A Persona is not just a figment of imagination of some digital marketers, but a major clue to begin and sustain digital marketing activities. Based on the targeted user, a persona clarifies the hidden motives, dreams, aspirations and expectations of an ideal customer. The great thing about ...
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  • Digital Marketing Review

    What is Digital Marketing Review? Digital Marketing Review is one of the potent ways to track whether the money invested in Digital Marketing Campaign is reaping in effective returns or not. Through the latest tracking and analytics tools and monthly reporting, one can actually find out the productivity of digital marketing campaigns. These digital tools ...
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  • Online Display Advertising Planning

    Display Advertising Planning – Ins and Outs You can’t just wake up one day with a thought of initiating a Digital Campaign and things would fall in place. Ideally, there are many aspects that constitute a digital advertising campaign. Content Planning, Digital Strategy, Message and Positioning are a part of it. But the equally important ...
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  • Tracking & Analytics

    WEB Analytics Configuration & Audit A proper analytics set-up often determines whether an SEM campaign is successful or not. Google Analytics keeps developing and getting updated and it is important to stay up-to-date in order to utilize the software to full extent. Whether it is a blog or an e-commerce website, analytics play a crucial role ...
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  • Digital Marketing Campaign Planning

    Why Digital Campaign Planning? Planning is the key to success. In terms of Digital Campaigns, Planning the Digital Strategy is the foundation for the Digital Campaign’s success. It collates organization’s vision, goals, opportunities and products / services in order to maximize the business benefits of digital initiatives. How Digital Campaign Planning Works? Did You Know? A Digital ...
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  • Digital Strategy & Positioning

    Why is the world going gaga over Digital? The future is digital and those who are willing to embrace the surge of digital disruption are going to survive the business game till 2020. It is all evident that digital is the way to go. In the present era, we are experiencing a surge in digital ...
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