Surprisingly to many, having an “online presence” means you have a website, and you are doing email shots, display campaigns and search marketing – but have you asked yourself this question?
Do you have a Clear Digital Roadmap?
Could you get better ROI at a lower cost?
What digital activity should take place to achieve the objectives over the next 12-18 months?
How do I maximise reach whilst driving engagement and the depth of consumer relationships?
How do I get my websites, social, mobile, CRM and advertising channels all working together as a cohesive ecosystem?
